Because the iOS app is completely reliant on content I decided to begin by creating a spreadsheet with countries, categories for tips, and a hierarchy for which countries are most visited.
After the first batch of tips I decided it was time to find a copywriter to help fill in the information. If you know of someone for the job please have them email e at firstname.lastname@example.org
Our first version of the app came with just 3 free tips per country, with plans to release the "random" tips for profit in a later update.
Tips & GIFs
Each individual tip is hand selected from hours of tedious research. I spend about 7-10 minutes on writing each tip to ensure authenticity and humor and about 3-5 minutes with each GIF.